## 0870 case study
Cosmetic change makes a handsome profit

Devon entrepreneur Alice launched her own web-based cosmetics company from home in February 2005. But the business failed to break into profit - until Alice sharpened her brand image and improved customer care by choosing an 0870 number and one of {SUB:company_brandname}'s useful add-on services.

The challenge

Alice received about 45 orders a month, averaging £37 per sale - but this barely covered her expenses, let alone a wage packet. She spent hundreds of pounds on advertisements in fashion magazines. But these generated few sales.

The solution

Alice took her business to the national stage by using a {GLOS:voice} 0870 number in her adverts and on her web site. Calls are forwarded to her home and to her mobile. Alice also purchased {GLOS:answers} - so, when she's busy, her calls are answered in her business name by a professional call centre.

Business benefits

- The 0870 number enabled Alice to transform her image from a home-based hobby to a respectable UK fashion brand
- Orders have increased by a staggering 65% and average sale values have risen to £52
- The company moved into profit, earning almost £2000 income for Alice each month
- Alice no longer worries about missing calls... the call centre does a great job.