## 07-PN2 case study
24hr support sees business prosper

Sayed, a British businessman from Manchester set up a company providing bespoke computer systems for small companies. As his customers sometimes require telephonic support, Sayed always needs to be contactable.

The challenge

Sayed runs the business by himself, although he sometimes outsources some of the work to a cousin who lives in Pakistan. He likes to answer as many support calls as possible, however has found that customers sometimes call him late at night for issues which could really have waited until morning. Sayed also spends 1 month each year visiting family in Pakistan, and therefore needs to be able to receive calls on his Pakistan mobile phone.

The solution

By using an 07-PN2 SwitchBoard number, Sayed is able to forward calls to his UK landline and mobile, or to his Pakistan mobile when he is on holiday. As the forwarding is free, Sayed has also been able to enlist his cousin in Pakistan to answer support calls outside UK office hours, ensuring he is able to offer 24 hours business support. His cousin can then call him directly should any urgent matters arise. By using the SwitchBoard service, callers are also able to select which ‘department’ they would like. When Sayed or his cousin receive the call, our system first tells them which department was selected, allowing them to answer appropriately.

Business benefits

- Sayed was able to turn his 24hr support into a key selling point, and has since seen a 43% increase in sales from businesses who operate during UK evenings
- By always being available, even during his holidays, Sayed has built up a good working relationship with a number of customers who have recommended his services to a number of contacts
- By using a SwitchBoard service, Sayed is able to portray his company as one much larger than it really is

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