| TEL: 021 465 9143 EMAIL: info@seo-spring.com
Search Engine Optimisation & Internet Marketing Specialists in South Africa
SEM Search Engine Marketing | SEO Website Optimisation | PPC Advertising & Google Adwords

Home | About | SEO Blog | Sitemap | Terms | Contact
Search Engine Marketing Services (SEM) SEM in South Africa - using search engines to grow your business online.
The goal The main goal of Search Engine Marketing is to Capitalise on the growing use of Search Engines for users to find information about products and services online. More and more people are using the internet to research and buy products and services online, so it is important to understand that the market is changing and that there is value in internet marketing. Search Engines Search Engines provide users with information regarding the search queries that they perform, so ideally you would like to appear every time a user types in products and services related to your product. The problem with this is that there is a lot of competition these days and it is difficult to appear in the top 100 listings for some industries these days. If you sell used cars in South Africa and you type "cars" into Google, you will almost certainly not appear in the first 10 pages of the results (showing 10 per page). To get around this we target our keywords or use the first type of search marketing called SEO or Website Optimisation. Website Optimisation Through the use of website optimisation we can target users that might actually find us. So from the above example, we could rather target a user typing in "used cars cape town", this would give us a much bigger chance as we are now targeting potential clients looking for what we have on offer in the area that we operate in, which is in fact the target market. The only draw back to SEO is that it can take months for the search engines to pick up and "index" your keywords and other changes. Google Adwords or Pay per click advertising Option two is by using Google Adwords or Pay per click advertising. PPC adverts appear above the search results and on the right hand side and are also referred to as sponsored links. These ads are a fast way to boost your traffic, however you get charged every time a customer clicks on the advert so it is important to set your budget and also to make sure that you select the correct keywords to activate the adverts, much like SEO, but a paid for service. Usually the most you are willing to pay per click, the higher you will appear in the list of Adwords displayed and once again the higher you are the more likely you will get clicked on. What do we recommend? Initially to get your traffic statistics up it is a good idea to rely on PPC advertising as they are instant and show immediate results. We use these while the SEO is being implemented and while we wait for Google to pick up on the SEO on the website. Then overtime it may be possible to reduce the amount of money you spend on Google Adwords as you start to get more organic/natural hits from the search results.
What is the difference between Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) Advertising?
| SEO | Pay-Per-Click
Time Frame | SEO can take up to months to take effect | Google Adwords can take effect the same day it is set up.
Click Pricing | You do not pay for clicks in search results. | You pay every time your advert is clicked on or per impression
Search Positioning | Use various techniques to get up the search positions | The more you pay the higher you appear in the sponsored links
Traffic Certainly | There are no guarantees of additional traffic, although it is unlikely that you will get less traffic through SEO | You are guaranteed to get traffic through Adwords
Keyword Strategy | SEO targets keyword that users are likely to type in to find your products. These words are usually your products, services and location. | PPC also targets keyword that users are likely to type in, so when you get clicks they are likely to be for potential customers only. It is easy to monitor the clicks and is therefore easy to tell if your money is well spent.
Home| About | SEM Search Engine Marketing | SEO Optimization | PPC Advertising | SEO Articles | SEO Blog | Pricing & Quotes | Sitemap | Contact | terms & conditions
| (SEM) Search Engine Marketing Online Marketing Website Promotion Business Marketing Online Internet Marketing | (SEO) Search Optimization Services Website Optimisation Search Engine Optimisation Web Page Optimisation Search Friendly Websites | Pay-Per-Click Services Pay-Per-Click Advertising Google Adwords Campaigns Google Analytics Google Adwords Account Management | SEO AREAS We can service most areas in South Africa. Including: Cape Town, Johannesburg & Durban
| Marketing by: Web Design Cape Town by : Fdesign.co.za Printing Cape Town by: Paperjetprint.co.za |  | UK PHONE NUMBERS - GET A FREE UK PHONE NUMBER Web Hosting Services - hosting-picks.com