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Search Engine Optimisation Services (SEO) Place your business at the top of the list in search results.
If you want to place your site at the top of the Search Results you need SEO. |
| What is SEO? (Search Engine Optimisation) SEO is trying to ensure that your website is displayed at the top of search results for queries relative to your business offering. SEO is the ongoing process of trying to keep your website as close to the top of the list as possible in search results pages for queries and keywords that potential customers are searching for. It requires research into how customers are finding you and then using those specific keywords / search queries to ensure that you appear at the top of the list. In other words you target the search queries that are relevant to your products and services only. Eg: If you sell wooden benches in Cape Town, then you want clients looking for wooden Benches in Cape Town and not people that are looking for steel outdoor furniture in Durban, so you target your market online. It is not enough to simply list your website on a search engine, you will not likely appear near the top of the search results and will therefore not be found by users.
How do we go about optimising a website? Identify the products and service queries that users ARE typing in and focus on those words. Identify the keywords that we will target: In order to attract potential customers, it is important to focus on the people that are actually interested in your products and to not focus on trying to attract every single person to your website. Choose relative keywords We identify keywords that are bringing people to your site that are likely to make a purchase or at least be interested in your offering. For example: if you sell graphic design services, you would focus on the products that you offer like business cards and brochures and try to avoid having people that are searching for interior design services or architectural design services from finding you as they are not potential customers for graphic design. We identify those products and services and focus on getting those targeted customers to your site by trying to think like the customer and then measuring the success and refining the process to be more effective. Understanding the client One of the most common mistakes is that often business owners assume that customers know the jargon that surround the industries that they operate in and focus on those words, when in fact users are typing in all kinds of other queries to try to find them. SEO identifies this problem and by tracking user behavior we can refine your website to be inline with your market, which should result in more targeted traffic and therefore more sales! Why do I need SEO? If done properly you will make more money. If you are not at all on Search Engines: More and more people use search engines everyday to find products and services that they want to pay for, if you are not in the search results you are loosing money. If your site is listed in Search Engines: You are somewhere on the search results pages, but you are not appearing near the top, you are loosing out on potential customers and loosing money to your competition. If you are somewhere near the top: If you are somewhere in the top 30 - 50 places, but would like to get further up the list, you can generate even more traffic by refining your SEO. What can SEO-Spring do for me? We will try our best to put you at the top! We are constantly striving to use the best techniques available to ensure that our clients stay as close to the top of the search results as possible. We realise that there are also other companies out there that are trying to do the same, so we stay as up to date as possible and are constantly trying to keep ahead of the pack. How long does it take? The sooner you start the better. Time to effect. The SEO process can take a while to kick in and there are several factors involved, Google may take up to a few months to index your website or identify the changes made that may effect your search result position, so it is best to start straight away. Does it ever end? It is also important to keep in mind that your competitors are also likely to be busy with their own SEO campaigns and its therefore an ongoing process. Also Google is constantly changing the way that they rank sites, so its important to keep up with those changes as they are made. SEO ethics. We will only use ethical ways of SEO. SEO-Spring strives to use ethical way to get you to the top, this will ensure that you are not penalised by search engines. If you are penilised you will not appear in any search results pages and will therefore not get any traffic that way. Search Engines are on the lookout for people that use bad tactics to try to get hits.
Free SEO Evaluation!!! We will also send you a free quote for the SEO that we think will suit your company. Start climbing the list! Please complete the form below, we will take a quick look at your website free of charge and give you an obligation free costing on the SEO report that we feel will best help your website.
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