## 0207 case study
Keeping it simple helps transport firm deliver

Our client - a UK-based transport company- advertises for haulage services throughout the European Union. But its business really began 'going places' after replacing multiple contact numbers with a new 'city' number.

The challenge

With four separate phone numbers appearing in adverts - for its offices in London, Manchester, Edinburgh and Liverpool - the company realised that customers were confused about who to call. But the directors knew that purchasing a professional PABX (hardware switchboard) to integrate the four phone numbers would cost thousands.

The solution

The company chose a 0207 Central London-style number to serve as their central point of contact. They also added {GLOS:switchboard}, allowing customers to choose the office and service they wanted - and be connected swiftly.

Business benefits

- Calls increased from 150 to around 400 per month, more than doubling revenue
- Call options meant customers could speak to the right person sooner than before - leading to a better ratio of sale conversions, completed in less time
- Callers get the impression of a truly European company... easy to do business with.