## 0845 case study
'Best of both' with local firm's expansion plan

Our client - a small Internet services provider from Kent - wanted to expand its operations with a new office in Essex, offering services to small businesses in both counties. The company discovered that a new number and a valuable add-on service could help it save money while increasing sales.

The challenge

The firm had two landlines (sales and support) and needed two more for its new office. Being able to publish a 'local' phone number in local advertising was an advantage. But running different adverts with different numbers for the two offices would now be too expensive - and might confuse customers.

The solution

The company chose an 0845 number - to use for advertising both offices' sales and support teams. They also selected the {GLOS:switchboard} service, so callers could pick the office and service they wanted... and be connected speedily.

Business benefits

- The company enjoyed a 'best of both worlds' outcome. The 0845 number showed they were a professional business - but customers liked the cheap-rate calls
- The firm reduced costs, needing only two landlines instead of four.
- Business grew. The number of calls rose from around 260 to 380 per month, with more successful sales, as callers were impressed by the service.