## {GLOS:switchboard} case study
{GLOS:switchboard} helps transport firm accelerate

Our client - a UK-based transport company - advertises for haulage services throughout the European Union. But its business is really began 'going places' when it chose {GLOS:switchboard} and a new number from {SUB:company_brandname}.

The challenge

With four separate phone numbers appearing in adverts - for its offices in London, Manchester, Edinburgh and Liverpool - the company realised that customers were confused about who to call. But the directors knew that purchasing a professional PABX system to integrate the four phone numbers would cost them thousands of pounds.

The solution

The company chose a 0207 Central London-style number to serve as their central point of contact. They then added the {GLOS:switchboard} service to allow customers to choose the office and service they wanted - and be connected swiftly.

Business benefits

- Calls increased from 150 to around 400 per month, more than doubling revenue
- Call options meant customers could speak to the right person sooner than before - and this led to a better ratio of sale conversions, completed in less time
- Callers now form the impression of a truly European company... easy to do business with