## {GLOS:connect} Case Study
Call diverts lead to holiday sales bonanza

Our client - a company renting holiday apartments - has seen a significant increase in sales after choosing an 0800 number to use in its advertising. Calls to this free number were diverted by {GLOS:connect} to the company's regular line. The cost of free customer calls has been repaid in extra profits... more than 20 times over.

The challenge

The company needed to be more profitable. Most calls would last 20 minutes - and half would result in sales worth around £167 each. But despite good margins, the company just didn't get enough calls from adverts. They needed to increase their 800 sales per year.

The solution

Using an 0800 number costing 2.05ppm (the rate for their call volume), the company needed only a 1% improvement in leads to justify the extra cost. In fact, the results would far exceed their expectations.

Business benefits

- Sales increased by 15%, generating £20,040 additional profit
- The cost of the 0800 number was just £933 for first year (gold fee £100, rental £5/month and calls at £64/month)
- Having an 0800 number gave the sales team more confidence in their ad campaigns
- Customers no longer fretted about the cost and length of the call, making them more relaxed and likely to buy