## UK Local case study
'Local offices' help plumber prosper

Our client, an ambitious young plumbing company based in Derby, was eager to win more business outside the immediate Derby area. They had already tried adverising in the local papers for nearby Matlock, Ashbourne and Burton-on-Trent, but the response was disappointing compared to results from ads placed in the Derby Evening Telegraph.

The challenge

Making ads placed in neighbouring papers as effective as ads placed in Derby's local paper.

The solution

When looking for a plumber people tend to call local plumbers first. By obtaining local numbers for neighbouring areas (and diverting them all to the same sales line), the plumber was able to increase the effectiveness of its yellow pages advertisng, as well as increasing response form 'local' newspaper ads.

Business benefits

- Business from Matlock, Ashbourne and Burton-on-Trent quickly increased
- Customers no longer worry about slow call-out times before ringing
- Callers get the impression they are dealing with a local company.