## 0871 case study
Property business breaks the language barrier

Juan, an attorney in Nerja, Spain, specialises in property law for people purchasing property in Spain as a second home. With a strong desire to tap into the lucrative UK market, he began advertising his services in UK property magazines in 2004.

The challenge

UK callers were uneasy about calling Juan's Spanish number, not knowing if it was a landline or mobile. He only received about 20 calls per month. And his answer-phone message was in Spanish, resulting in many lost calls.

The solution

Juan began using an 0871 Gold number in his advertisements. These would divert calls to Spain for free. Juan also chose {GLOS:switchboard}, which greeted customers with an English voice while their call was being diverted to Spain. In addition, {GLOS:switchboard} would alert Juan that the call was from the UK - so he could answer in English.

Business benefits

- Spending £250 on a prestigious UK gold 0871 number enabled Juan to attract 60% more calls each month - earning an immediate payback
- With the English greeting, few calls are lost and almost three-quarters led to a sale
- Juan has seen his monthly income rise from around £3,000 to almost £7,300.