## {GLOS:alltalk} case study
Sharper team focus leads to sales increase

A successful UK supplier of office equipment has increased turnover by 25% - and gained a competitive edge over rival companies. By using dmAllTalk for 30 minutes every week, the company's sales director has been able to keep his five regional sales teams fully-focused on new products and the latest special offers.

The challenge

Although the annual sales conference proved a valuable tool for motivating its 22 regional salespeople, the company found that key messages were forgotten quickly and email updates overlooked. The company needed to improve its sales focus all year round.

The solution

The sales director encountered call conferencing for the first time when dealing with a US-based supplier. His American counterpart was surprised that teleconferencing didn't exist in the UK... or so they thought. However, the sales director then discovered dmAllTalk and was surprised it didn't include rental - unlike many US services.

Business benefits

- The sales-force meets regularly via teleconference
- The sales director can keep his team on-message at all times
- Special offers and new products are identified quickly - helping the sales people to get ahead of competitors
- The sales director can even manage the teleconferences from his hotel room, while travelling to trade shows abroad