## Case study
Gold number leads to holiday sales bonanza

Our client - a company renting holiday apartments - has seen a significant increase in sales after choosing a high-profile Gold 0800 number to use in its advertising. The cost of paying for customer calls has been repaid in extra profits... more than 20 times over.

The challenge

The company needed to be more profitable. Most calls would last 20 minutes - and half would result in sales worth around £167 each. But despite good margins, the company just didn't get enough calls from adverts. They needed to increase their 800 sales per year.

The solution

Using an easy-to-remember {GLOS:connect} 0800 Gold number, the company needed only a 1% improvement in leads to justify the extra cost. In fact, the results far exceeded their expectations.

Business benefits

- Sales increased by 15%, generating £20,040 additional profit
- The cost of the 0800 Gold number was just £933 for first year (gold fee £100, rental £5/month and calls at £64/month)
- Having a Gold number gave the sales team more confidence in their ad campaigns.
- Customers no longer fretted about the cost and length of the call, making them more relaxed and likely to buy.