## 0800 case study
Free calls lead to holiday sales bonanza

Our client - a company renting holiday apartments - has seen a significant increase in sales after choosing an 0800 number to use in its advertising. The cost of paying for customer calls has been repaid in extra profits - more than 20 times over.

The challenge

The company needed to be more profitable. Most calls would last 20 minutes - and half would result in sales worth around £167 each. But despite good margins, the company just didn't get enough calls from adverts. They needed to increase their 800 sales per year.

The solution

Using a {GLOS:connect} 0800 number costing 2.05 {GLOS:ppm} (the rate for their call volume), the company needed only a 1% improvement in leads to justify the extra cost. In fact, the results far exceeded their expectations.

Business benefits

- Sales increased by 15%, generating £20,040 additional profit.
- The cost of the 0800 number was just £933 for first year (gold fee £100, rental £5/month and calls at £64/month).
- Having an 0800 number gave the sales team more confidence in their ad campaigns.
- Customers no longer fretted about the cost of calling the company, making them more relaxed and likely to buy.