## 0844 case study
Business blooms: florist puts down new roots

Many companies would find it disruptive to move premises. But Joan, a florist based in Hertfordshire, used the change as an opportunity to attract additional new business customers - using an 0844 number that paid for itself and earned a small profit!

The challenge

When Joan needed to move premises, she knew her number would have to change. And she worried about losing her regular customers - who phoned in their orders and generated 25% of her sales.

The solution

Rather than receiving a random number when she moved. Joan chose an 0844 {GLOS:connect} number that could 'move with her'. She was able to select an 0844 number very similar to her existing landline, making it easy for customers to remember. Joan also encouraged customers to start using the number right away, to ease the transition, as she could divert calls to her existing premises (and later to the new shop). Joan even earned money on calls she received.

Business benefits

- Joan was able to retain her phone-in customers. The transition proved painless
- The new number earned a few pounds every month exceeding the line rental
- Joan was able to expand her business, as the 0844 number boosted her image with local businesses that began using her for their office arrangements.